There has been a whole paradigm shift in how workplaces are running amid the Covid-19 crisis. Even as offices have started reopening and resuming former office routines, there is a large percentage of employees that continue to show favorability to the work from home model. As remote work is starting to become the norm more than ever, more and more organizations are choosing to opt for the hybrid workforce model. HR managers now have the daunting task of figuring out what this is going to look like while at the same time maintaining collaboration, employee loyalty, and company culture. Using more videos is a method that effectively helps the HR teams adapt to new ways in which they will now recruit and train employees.
It has been proven in several studies that workers are attracted to, prefers, and respond better to videos in corporate settings much like most of them do in their personal lives as well. However, most businesses tend to heavily rely on emails as a primary mode of communication rather than other modes and this can also lead to a down surge in innovation and productivity.
There are several advantages to HR videos that companies can utilize such as;
Increase in Appeal
The opinions of the new generation of tech-savvy potential employees on company culture and work ethics have a heavy reliance on videos to determine their possible employers and workplaces. These candidates are more likely to understand and appreciate the company brand through videos and similar modes of media and vet their future workplaces accordingly.
HR teams can leverage these videos to attract talented individuals from the millennial and gen z generations. This method is also useful to recruiters in discovering talent over a wider candidate base with regards to the increased remote work practices.
People are inclined to learn and absorb from video-based learning and training programs rather than written instruction manuals and guides. HR teams should revamp the content development of learning and training to suit the agile and flexible hybrid workforce and increase their productivity and skills set in this increasingly digitized work culture.
There will be challenges to overcome for the employees in adapting to this new form of media communication which HR will have to anticipate and be ready for to sustain the growth of the organization with a hybrid workforce.
Corporate announcements are a vital part of keeping everyone updated, but when communicated through email, there is a high probability of them being skimmed over or ignored. However, a captivating short video conveying a simple message with appealing imagery can provide a compelling emotional connection with the employees.
HR teams can use this to create a better connection among the management and the employees through this fascinating mode of communication as messages sent across would be fully comprehended and understood.
Cost Benefits & Productivity
Visual and video-based learning and communication is also a very cost-effective method for companies to boost their employees’ productivity and economize on the resources spent on doing so. There is also the added perk of time-saving, as through videos the whole process of learning or communication will be much faster.
Workers will be absorbing knowledge much faster and applying their skills in completing tasks even quicker, thereby increasing efficiency and output without having to allocate large amounts of funds and resources.
Fortifying Company Culture
The employees of an organization have their work cut out for them in terms of adapting to a company’s brand and ethics while working from home. The responsibility of implementing an organization’s core values falls to the HR and business leaders who can do so through HR videos.
With the transition to a digitized HR, it will be essential to maintain the employee experience even with the hybrid workforce model. Since HR shapes the employee’s first experience starting in the company as well as the last one in case of a departure, it would be great if these practices can be easily captured as knowledge for the future.
Regardless of whether it’s for developing and imparting a training program, onboarding of a new employee, or recruitment of fresh new talent, video is increasingly becoming an essential part of the major tools used by HR communicators. The technology to create, edit, and animate these videos has also become very doable for someone with even basic digital skills. The only thing that is needed from the HR teams is the will and determination to implement new strategies and successfully integrate them into normal workplace routines in this ever-growing digital world.