hr for startups and smes

7 Key Elements To Establish A Successful Startup or an SME

Being your own boss and setting up a startup or an SME can be a risky affair but it’s the idea and implementation that matters. If you have a value proposition that can adhere to the demands of your targeted audience then you’re already on your ladder to success. The reality is there is nothing like an overnight success, building a brand out of scratch requires not only a great idea but a winning strategy, to begin with. We are here to guide you with the key elements which are required to establish a “Successful” startup or an SME.

1.HR For SMEs & Startups

No startup or SME can be successful without a dream team – this is exactly where HRM comes in to attract and retain the best from the talent pool. An organization spends around 40% of its working hours performing HR duties which distract them from focusing on the key tasks and generating revenue. The reality is running a company without human resources is equivalent to driving a vehicle without knowing how to drive. Outsource HR services  to simplify your business operations and administrative work while saving money and time.

startups and smes

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2. Valuable Partnerships

Investing in the right partnerships will give the boost you need for your business. It helps you to expand the revenue stream for long term goals. Don’t hesitate to approach big influential firms , it’s the idea that matters if you have the right product then partnerships are not far behind. Find businesses that share a similar target demographic to get access to larger deals and make them your allies to grow your consumer base.




3.Legal Documentation

There is no exception to missing out on this essential step, as wide-spread firms also get into trouble due to missing legal documentation. Make sure your company has these main 7 legal documents to avoid conflicts and ensure a smooth functioning structure:

– Founder’s Agreement

– Non-Disclosure Agreements

– Intellectual Property (IP) Assignment Agreement

– Bylaws

– Articles Of Incorporation

– Employee Contracts and Offer Letters

– Shareholder Agreements


4. A Financial Goal

An SME or a large scale corporate firm, both can easily dissolve if finances go haywire. As a business owner, you need to understand the financial status and shape of your business to run it well. Always remain on a lookout for potential investors and partners to keep the cash flow going. Monitor all your spending, limit your fixed expenses, focus on financial goals and invest in an emergency fund as a preventive measure.


financial goals and targets

5. An Exceptional Product

The world around us is getting advanced with changing dynamics every day. It’s important to keep up with the exceptional product requirements. Everything fails if your product lacks utility and does not match the demands of your audience. The real investment lies in the product hence building something which can stand out from your competitors will make you succeed.


 6. A Strategic Marketing Plan

Having a detailed business road map and a valuable product is not sufficient for a brand to succeed. Marketing comes into play once you’re all set to hit your potential consumers. Strategize a marketing plan to identify opportunities that involve ROI driven campaigns, social media networking, and on-ground solutions. No business whether small or large scale can sustain without a plan. Hence, evaluate your target audience, fight the right market and plan a strategy around it.


marketing plan

 7.Technological Advancement

Keeping up the technology to cope up with advancement is another way to strengthen your brand. Digital processes and new trends are replacing traditional methods of running a business. Focus on setting up the right tech for your startup based on short-term needs and long-term growth. Advance with upgraded tools to automate your business operations more systematically.


technological advancements


Written by
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Headsup Corporation